About the project

2013

The logo recollects typical symbols for this kind of shop, redesigning them. The contamporary pharmacy symbol, the cross, is combined with the historical symbol, the Caduceus (short staff entwined by two serpents), giving the idea of modern and historical at the same time. Indeed, the pharmacy now belongs to the third generation, but also has been renovated. The snakes of the Caduceus here become one that takes the form of a letter “S”, the first letter of the name of the founder, dottor Sartorelli Giulio.